Product branding is the most common and easiest type of branding. It is a symbol or design that identifies and differentiates a product from other products. It is very easily noticeable when you walk through a supermarket filled with different products as most products are branded with a unique color, design, and logo.
Product branding gives the items in your store an identity within the marketplace. Good branding can allow your specific products to stand out against what a competitor offers, and engender the kind of brand loyalty that pulls customers into your store.
Without a strong brand behind your product line, there’s little to compel a buyer to choose you over another option. And with so many options in most markets today, branding is more important than ever.
That identity is built of numerous components, including:
- Logos
- Design
- Packaging
- Messaging
- Name and description
These pieces come together to create an emotional connection for the customer. If this feels a little hard to pin down, that’s because it truly is. Branding is all about a variety of aspects about your products (and store as a whole) combine to influence how shoppers feel.
It’s also the promise your products make to customers, and how they deliver. Branding is heavily influenced by the expectations you set in consumers through components of your products and whether or not you meet them.
So, branding may feel a little fluffy at this point. But the good news is you can learn to apply a few strategies to your own products so that they better connect with customers and leave them with positive feelings about what you sell.
