Why Trademark is Important for Your Business



A trademark is for your brand name or logo which identifies your product or services, It can be a word, letter, number, phrase, symbol, shape, or combination thereof. A unique brand name or logo is used to differentiate your product/service as distinct from others in the industry. To secure legal protection for your brand name or logo you need to get it registered. On receiving the ™  Application number you can start using ™.

Symbol "TM" can be used after the filing of a trademark application. "R" should be used only after registration of a trademark. The ® symbol may be used in connection with the goods and services listed on the registration certificate.

Trademark is a recognizable insignia, phrase, word, or symbol that denotes a specific product and legally differentiates it from all other products of its kind. A trademark exclusively identifies a product as belonging to a specific company and recognizes the company's ownership of the brand. Every brand has a unique trademark that can easily help us to identify the brand value.

A Trademark is a symbol, word, or words legally registered under the Trade Mark Act. A businessman can protect his product or name or brand from limitation by getting it legally registered.

When a brand is registered and legalized, it becomes a trademark. so it is a brand name/or brand mark that is given legal protection against misuse by initiators. It grants an exclusive right to a company to use the brand name/trademark. A brand is registered under the trade and Merchandise Mark Act, 1958. For example, Dalda with Palm tree, Asain Paint (Child with a brush).

A unique tradename and a unique logo constitute a unique trademark. Hence the focus should be on identifying a unique brand name and logo for your product/service. Some guidelines to be following are :
1. Avoid common nouns (names) of people and places.
2. Avoid phonetically similar brand names.
3. Before finalizing you should do a trademark search in the respective class of business you wish to protect your brand name.
4. Chose unique brand names that accentuate your business or product and hence creating a brand value in the long term.

Documents required for the registration process:-
  1. Copy of trademark to be registered
  2. Pan card
  3. Address proof of the trademark owner
Trademark is essentially a legal term protecting the manufacturer's right to use the brand name. The business firm uses only one trademark for all its brands. Avoid getting entangled in the legal mess of copyright issues. Protect your brand identity easily registered your brand name successfully.

Getting a trademark registered has a number of business benefits such as:
  1. Register your brand to get exclusive rights on it.
  2. Protect your brand like other assets and belongings of your company.
  3. It will help you to protect your hard earn goodwill in the business.
  4. You can stop others from promoting the same brand and the same industry of business.
  5. It will give you nation-wide protection for your trade
You can learn about who to register a trademark in India under the act of intellectual property by stepwise: https://www.brandhostblog.com/2020/04/trademark-registration-process-in-5.html