Social Media Marketing is a digital marketing channel used to promote your business on various social media platforms.
Some of the popular social media marketing platforms include Facebook, Twitter, Linkedin, Instagram, Telegram, etc.
The platform you choose depends on whether your are B2B or B2C apart from a whole lot of other factors including your business goals.
The different types of social media platforms to serve Ads:
1. Social Networking - (Facebook, LinkedIn, etc.)
2. Microblogging - (Twitter, Tumblr)
3. Photo sharing - (Instagram, Snapchat, Pinterest)
4. Video Sharing - (Youtube, Facebook live, Instagram, etc.)
Some of the various social media marketing channels are:
1) Facebook
At this time on Facebook 1.7 billion active users and counting, establishing a Facebook Page will help you develop and foster a sense of community between your and your customers. Facebook is best used for visual content, links, and community building/engagement. Practically speaking, no brand – no matter what their business – can afford to be without a Facebook Page.
2) Twitter
Twitter keeps users connected in real-time, with short bursts of information, in 280 characters or fewer. While the recent update to the character count provides a lot more space, it still means that has Twitter has a more casual tone. This gives you a platform to communicate in an informal, personable way – even if that’s not how your brand usually operates. Brands that really understand twitter are ones that make their tweets humorous, that celebrate the brand or its customers, or that offer tips that will help customers with their pain points.
3) Instagram
They say a picture is worth a thousand words – and they’re right: wellplaced visual content can work wonders. Instagram fosters branding creativity and can be useful in grabbing users’ attention, connecting with them, and even encouraging them to post pictures t of their own related to your brand. And, like Twitter, it also uses hashtags to identify and group together content on a particular topic. With Instagram, many users take a long time to get to the 10k followers required for more frequent link sharing. If you’ve only got the one link to work with, using a branded link in your bio will allow you to update the destination URL you send customers to as often as you want. Even better, you can always stay on brand.
4) LinkedIn
LinkedIn is an important platform for any B2B business. Not only is it a tool to help you forge connections, but it’s also a lead generator and (most important for brand managers) a place to assert your company’s thought leadership position. By sharing content and participating in relevant discussions, you can use it to showcase what your brand has to offer about the topics that are important to your target audience. The bonds you form here between your brand and LinkedIn members will pay dividends down the road.
5) Youtube
Is YouTube a social media site, or a content platform? It’s both. This Google-owned video sharing service is a valuable place to share content that is best demonstrated visually. Use YouTube for everything from broadcasting one-on-one interviews or roundtable discussions, to product demonstrations, to behind-the-scenes glimpses into your company and its inner workings, to short films, to entertaining newsjacks of pop culture events that will help elevate your brand.
